Boomerang Announce New Hand Sanitiser Screen Partnership

Boomerang Announce New Hand Sanitiser Screen Partnership

Since the coronavirus pandemic, here at Boomerang we’ve been busy finding new ways of connecting brands with hard to reach audiences in relevant & effective ways.

Introducing, our latest media partnership which brings together hand sanitising & effective communication methods to engage with gym audiences in a new yet meaningful way. The newly installed units feature contact-less hand sanitiser dispensers with digital advertising screens and are located on the gym floors across 600 UK gyms, including the likes of Pure Gym & GLL.

The new & exciting format strengthens our positions as leaders in health & fitness out of home advertising, and is available to the market immediately.

What’s more, brands will be able to monitor the impacts achieved, making it a highly accountable media.

The news comes as gyms across the country re-open, with some encouraging signs that the industry is recovering well. Pure Gym are operating at 75% of capacity despite restrictions, with even stronger figures outside of London. David Lloyd have retained 90% of members, with active members now visiting more frequently than ever.

The unique dual-purpose nature of the screens coupled with full motion capabilities guarantees eyeballs on screen. They’re also situated throughout key high footfall areas of each venue. Finally, campaigns can be integrated with other 65″ & 55″ D6 screens to build impacts through frequency, as well as ambient & sampling formats.

Our 2 for 1 media offer is still running until the end of September, so there’s no better time to utilise this unique media opportunity whilst remaining budget friendly. If you’d like to find out more about the opportunity or to discuss pricing, please get in touch with us today.

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