Boomerang launch digital media first in Vue Entertainment

Boomerang launch D6 and Video Walls in Vue Entertainment.

We are excited to announce the launch of a new digital advertising opportunity across Vue Entertainment’s best cinemas!

Having invested significantly in a complete cinema foyer digital makeover, Vue Entertainment have turned to Boomerang to bring this opportunity to OOH advertisers.

As one of the top 3 cinema operators in the UK, Vue represents over 24% of all UK admissions – equating to 42m* and leads the way in digital entertainment.

We can now offer advertisers this unique media first opportunity to tap into the cinema experience and position your brand alongside the big screen with 779 digital screens across 56 cinemas, offering your brand massive stand-out and opportunity to see with an average of 14 screens per cinema.

Eye-catching digital screens are positioned in high footfall areas, providing unmissable, maximum exposure for your brand alongside film trailers.

Video walls 
Impactful large digital screens, showing entertaining film trailers in the foyer and bar area provide stand-out and cut through for your brand.

D6’s
Multiple screens in key locations including foyer, gate and screen areas offer your brand maximum exposure and frequency build.

Campaigns can be bought around key films, allowing for targeted advertising with little wastage. Day-part, weekday and weekend packs are also available.

For further network details and audience insight, please download our Vue media pack.

For a quote or further information about this exciting opportunity please get in touch with our team!

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