Out of Home grows in Q1

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A recent study by Outsmart, the trade body for the Out of Home (OOH) industry has shown continual growth for the industry as revenue reported for Q1 2018 saw…

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Leisure Centre Family Advertising

Reach 1000s of active families

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The arrival of the summer holidays just around the corner presents a great opportunity for brands looking for family advertising solutions. Footfall in leisure centre…

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2017 breaks UK adspend record

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UK advertising expenditure grew 4.6% to reach £22.2bn in 2017. According to the Advertising Association/WARC Expenditure Report – the UK’s definitive advertising…

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Monthly fitness spend reaches £110

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In last month’s hot topic we touched on the change of culture being seen in millennial’s who are now spending huge amounts on their health and fitness, despite…

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Londoners’ attitude to fitness

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New research from Virgin Active has revealed that half of Londoners see their gym membership as an investment in their health rather than a cost, whilst 43% see…

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OOH grows 4.3% in Q4

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Outsmart, the trade body for the Out of Home industry has announced that Out of Home revenue reported for the quarter October to December 2017 saw the total…

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Playcentre advertising network expansion

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We are expanding our playhouse network, with the installation of additional digital 6-sheet posters, taking our estate to 100 digital sites – just in time for the Easter holidays!…

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Playcentre video

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To coincide with the expansion of our playhouse digital network to 100 sites, we have created a video so you can see the playhouse environment and our media formats in action…

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OOH boosts market share

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A study, commissioned by out of home specialist agency Rapport in assocation with the IPA, has proven that using OOH in a campaign boosts market share by more than a third…

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The best of 2017…

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2017 was an exciting year for us at Boomerang. April saw the launch of our D6 screens across our playhouse network, seeing some great launch advertisers including…

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