2017 breaks UK adspend record

UK advertising expenditure grew 4.6% to reach £22.2bn in 2017. According to the Advertising Association/WARC Expenditure Report – the UK’s definitive advertising…

Monthly fitness spend reaches £110

In last month’s hot topic we touched on the change of culture being seen in millennial’s who are now spending huge amounts on their health and fitness, despite…

Londoners’ attitude to fitness

New research from Virgin Active has revealed that half of Londoners see their gym membership as an investment in their health rather than a cost, whilst 43% see…

OOH grows 4.3% in Q4

Outsmart, the trade body for the Out of Home industry has announced that Out of Home revenue reported for the quarter October to December 2017 saw the total…

star wars ambient advertising in a cinema

Cinema Cards that are out of this world

Deadpool D6 advertising at health club

Q1 Gym Advertising

Red bull D6 advertising in health club

Red Bull get people active

School cards - Geek Girl

Girls get geeky with school cards

Gym spend continues to rise

6 sheet

Arla Protein Motivate Gym Goers