Girls get geeky with school cards
Girls across the country have been getting their geek on for Holly Smale’s new book ‘All That Glitters’.
To advertise the launch of the fourth book in the popular Geek Girl series, Harper Collins wanted to reach teenage girls aged 11-13. Secondary schools were the perfect option for this as they not only deliver the target audience, but do so in a social environment where word of mouth is guaranteed!
We distributed 75,000 die-cut postcards across 400 schools nationally to be handed out to pupils. The postcards featured pop out red glitter glasses, similar to the ones on the front of the book cover, making them fun, interactive and engaging.
The cards encouraged students to share their photos on social media and featured a link to an extract from the book. Girls could take them home and stick them on their bedroom wall or fridge as a great reminder of All that Glitters and the Geek Girl series.
The campaign was very successful, with both students and teachers getting involved. We received lots of great pictures of pupils wearing the glasses and positive feedback from schools about both the campaign and the book series.
Thank you very much for the lovely free postcards, we gave them out at lunchtime and they were very popular! We are always happy to receive free resources from publishers to promote and encourage reading.
Amy Southerill, King Edward VI School
Thank you for the Geek Girl postcards. They have gone down a storm in our library today! All the girls have been wearing the glasses and talking about the book!
Caroline Hirst, All Saints Catholic College