Introducing Playhouse Digital

Boomerang launch 50 high impact playhouse digital screens.

Today we’re excited to announce the launch of 50 D6 screens in 50 of our best playhouse sites across the UK!

The eye-catching and high quality screens are available from April 2017, with further expansion planned throughout the year.

The 55″ screens offer your brand stand out and cut through. They are located in high footfall areas, like the cafe, and as 98% visit for more than one hour and 42% stay for more than 2 hours, your brand will receive multiple exposure and frequency build. Full motion, dynamic content can be uploaded and live within 30 minutes and day specific & day part packages are available.

Using playhouse digital, you can reach 125,000 parents and 190,000 children (up to 12 years old) every 2 weeks at a time when the family are together, engaged and in a positive mind-set. With an average dwell time of 90 minutes, you will have plenty of time to influence this highly targeted audience. You can communicate directly with decision makers as 93% of parents in a playhouse say they are responsible for the weekly shop.

Playhouses offer a social environment, with 86% of adults visiting with more than one other adult and 50% arranging to meet others at the centre, creating word of mouth about your brand.

Please get in touch for more information on this opportunity or download our media pack.

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