The new age of Leisure Centres

The new age of Leisure Centres

Earlier on this year, Boomerang Media launched a brand new digital out of home opportunity to advertisers with the addition of 100 D6 panels across Places Leisure & Everyone Active Leisure Centres.

Leisure Centres have undergone a huge investment over the last few years to keep up with the growing demand for fun and engaging sporting activities in local communities. Gone are the days of run-down centres and facilities, Leisure Centres are now closing the gap between themselves and the top health club operators in the UK, offering facilities like health suites and bespoke exercise classes.

A lot of UK Leisure Centres have received up to £15m investment, which has also allowed us to digitalise our Leisure Centre advertising network opportunity to adverisers.

The new era for these centres opens the doors for people of all ages. From young families attending kids clubs on the weekend, to the 55+ socialising in the café, they represent a rare opportunity to reach a plethora of different audience groups. What’s more, with extensive research and data conducted by the operators, we know exactly when and where each audience group will be attending.

This, paired with the flexibility that digital out of home brings, means we can create truly bespoke campaign solutions for advertisers, cutting through the noise of every day life and putting brands in the eyes of their exact audience.

For more information on the network, you can download our full media pack here.

Finally, if you want to find out how Leisure Centre advertising can be utilised to benefit your brand, please get in touch with us today.

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