Playhouse advertising in Q2
A busy few months for Boomerang’s playhouse advertising.
It’s been a busy few months here at Boomerang for our playhouse media! 1st April saw the launch of our 50 brand new D6 screens with some great launch advertisers targeting families including eOne, 20th Century Fox and Harper Collins. We also saw our first playhouse sampling campaign from Ribena to drive trial of their ‘Minis’ drink.
Here’s how our clients have been using playhouses:
Calpol wanted to be the go to brand for children’s colds during the winter months. They used table talkers, leaflets with a money-off coupon as well as eye-catching creative on our D6 screens to communicate with parents at a time when family are front of mind. The different formats used allowed Calpol to reach with parents at different touch points throughout their visit.
For their first playhouse sampling campaign, Ribena sampled 500,000 bottles (125,000 litres of Ribena!) across 200 playhouses to get their drink into the hands of parents with young children. Bottles were given to parents as a take home gift and feedback was very positive.
Fox used digital screens in playhouses with full motion eye-catching copy to reach young families and ensure Boss Baby was the #1 family film over the Easter holidays. The high average dwell time of 90 minutes gave Fox plenty of time to communicate with young families.
To reach young children for the release of Olaf Falafel’s picture book ‘Old MacDonald heard a parp’ Harper Collins used D6 screens with colourful and fun motion copy.
eOne used D6 screens and activity sheets to engage children and act as a take home reminder to promote the release of the Peppa Pig film – My First Cinema Trip.
Our playhouse opportunity offers a range of ambient and high impact media formats to engage and influence families with young children aged 0-10 at a time when they are together and in a positive mind-set.