To promote the release of Adele’s new album ‘25’ and drive people to purchase the CD in store.
What we did
Used high-impact digital iconic, walkway and D6 screens throughout our shopping malls, with an HMV. After Adele’s success at The Brits, XL Recordings re-ran the campaign with a list of the awards featured on the creative.
Adele’s record breaking album ’25’ has sold more than 15 million copies to date, making it the fastest selling album of all time.