To promote Arla’s Protein Yoghurt to average gym goers as a way to boost their workout and recovery.
What we did
Used multiple touch-points in each venue with a range of creative formats including 6-sheets and D6’s for brand awareness and mirror vinyls in the changing rooms, exercise studios and gym areas to speak to their audience on a personal level.
Arla’s motivational messages received high impact and they were really pleased with the campaign. Samantha Dolan, senior marketing manager, commented that it is “flying off the shelves. We’re going to sell three times as much this year as we thought”.