Bear wanted to drive trial of their Alpha Bites cereal among young families, as well as educating parents about the health benefits of their range.
What we did
Distributed samples in branded dispensers along with information leaflets, with £1 off coupons, for mums and activity sheets to engage children and act as a take-home reminder of the brand. Gambado’s Chelsea even received a visit from BEAR who was hugely popular!
60,000 Alpha Bites cereal portions were trialled by young families throughout the campaign.