Audio brand ‘Beats’ wanted to introduce their new ‘X’ wireless headphones to an audience in a buying frame of mind.
What we did
Displayed multiple eye-catching, creative designs on our dynamic mall D6’s to showcase the benefits of the product. Choosing malls with an EE store, they also ran a promotional offer to drive shoppers in-store to pick up a deal on the headphones.
The campaign reached 11m shoppers in proximity to EE stores across the 2 week period.