Belvita wanted to tap into Boomerang’s ready-made audience of busy 25-34 year old professionals who need a convenient and healthy breakfast solution.
What we did
Boomerang sampled 360,000 Belvita Breakfast bars across 120 Fitness First clubs, combining high impact sampling units in key traffic areas with strong call-to-action media throughout the club.
Market share of Belvita Breakfast rose from 5.9% to 12.1% across the year (up to 16.9% during the promotion period) with sales up from £28M to £40M. They achieved an all-time high of 70% brand awareness during the campaign.