Coca Cola wanted to reach a young social audience for their reasons to believe in a better world campaign. They aimed to create a positive connection with the brand using uplifting messages.
What we did
Distributed 160,000 postcards across our national cinema network. Each card had a 50p stamp affixed to it so that people could send their own reasons to believe in a better world to friends and family.
The campaign was executed successfully with all cards being distributed with a 50p stamp. Pick up rate was high and feedback was very positive.