Colgate Health Club advertising

The challenge

To promote the benefits of the ProClinical C200 sonic electric toothbrush and encourage people already using a competitor brand electric toothbrush to swap to Colgate.

What we did

We created an amnesty for old electric toothbrushes in exchange for a brand new Colgate ProClinical C200 sonic electric toothbrush – RRP £64.99 and ran adverts on digital screens & 6-sheet posters with a bespoke swap unit.

The results

We exchanged 7,000 Colgate ProClinical C200 electric toothbrushes for gym/leisure centre members’ old rechargeable brushes and created a huge flutter on Social Networks, generating many positive messages & tweets.