Following the success of their recent health club campaign, Mentholatum wanted to further promote their Deep Heat and Deep Freeze brands, and drive trial of the product, to an active audience.
What we did
Ran a competition nationally in Pure Gym to win £500 amazon vouchers and a Tom Tom Spark Watch. To enter, gym-goers had to attend 3 exercise classes and put a postcard, signed by a PT in the competition box. Standees and D6 screens were used to raise brand awareness and PT’s gave out deep heat samples to gym goers.
50,000 deep heat samples were trialed by gym-goers throughout the month long campaign.