Disney XD advertising

The challenge

To promote Disney XD’s new series of Goalmouth to boys aged 7 – 12 years and combine advertising with online activity to drive people to the Goalmouth website.

What we did

6-sheets which featured a QR code leading directly to the Goalmouth website were situated in Goals and Leisure Centres. Branded wristbands were distributed for boys to take home and two venues received goody bags with merchandise to give out at children’s parties.

The results

Value was added by running Goalmouth’s TV advert across digital screens in Goals venues and Disney were very happy with the campaign.