Be part of Peppa Pig’s “Big Bubble Bash” – this was the way Reckitt Benckiser positioned E45 Junior as a brand that allows children to have fun in the bath, even if they have sensitive or itchy skin.
What we did
Posters, educational leaflets & activity sheets were placed nation-wide in over 250 Playhouses. These were supported by free Peppa Pig wash mitts in-store, money-off vouchers & holiday activities at Peppa Pig World.
The campaign was a huge success and went on to win ‘Best Consumer Advertising Out-of-Home’ at the OTC Awards.