E45 Playhouse advertising

The challenge

Be part of Peppa Pig’s “Big Bubble Bash” – this was the way Reckitt Benckiser positioned E45 Junior as a brand that allows children to have fun in the bath, even if they have sensitive or itchy skin.

What we did

Posters, educational leaflets & activity sheets were placed nation-wide in over 250 Playhouses. These were supported by free Peppa Pig wash mitts in-store, money-off vouchers & holiday activities at Peppa Pig World.

The results

The campaign was a huge success and went on to win ‘Best Consumer Advertising Out-of-Home’ at the OTC Awards.