Harper Collins – All that Glitters School advertising

The challenge

To promote ‘All That Glitters’, the fourth book in the popular Geek Girl series, Harper Collins wanted to reach teenage girls aged 11-13.

What we did

Distributed die-cut postcards across 400 schools nationally to be handed out to pupils. The postcards featured pop out red glitter glasses, making them fun, interactive and engaging.

The results

Both students and teachers got involved in the campaign. We received lots of great pictures of pupils wearing the glasses and positive feedback from schools about both the campaign and the book series.

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