Heinz wanted to tap into the demand for healthy snacking for children by driving trial and purchase of their newly launched Fruitz pouches.
What we did
93% of Playcentre adult visitors are responsible for the weekly shop, making it an ideal environment to drive sale of a product. We distributed samples in eye-catching branded dispensers to drive trial, as well as a money off coupon to encourage future purchase of Fruitz pouches. Activity sheets were also used to engage with children and act as a take home reminder of the brand.
Post campaign feedback showed the pouches were a massive hit for both parents and the children with 80% of respondents saying they enjoyed the taste of the product.
“The Heinz product was the perfect fit for our age range of children, they really liked the taste, especially the Strawberry one, and parents seemed to think it was a great product.” – Nathan Stonehouse, Indoor Adventure Ltd