ITV2 wanted to reach young working professionals to announce, and remind them of, upcoming TV series in the few days before each programmes¹ start date.
What we did
Our network of health club D6’s provided a high-impact, flexible campaign. 4 creative designs were rotated at key times in the day promoting; The Job Lot, Release the Hounds, Celebrity Juice and Plebs.
The campaign ran across 100 clubs reaching a total footfall of 2 million across the 2 week period.