ITV2 Health Club advertising

The challenge

ITV2 wanted to reach young working professionals to announce, and remind them of, upcoming TV series in the few days before each programmes¹ start date.

What we did

Our network of health club D6’s provided a high-impact, flexible campaign. 4 creative designs were rotated at key times in the day promoting; The Job Lot, Release the Hounds, Celebrity Juice and Plebs.

The results

The campaign ran across 100 clubs reaching a total footfall of 2 million across the 2 week period.

ITV2 D6 advertising in health club

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