To reach an affluent and image conscious male audience to drive trial of Lab Series’ male moisturising products.
What we did
Distributed 38,000 samples in David Lloyd health clubs. These were in eye-catching dispensing units accompanied by £10 off vouchers. 6-sheets ran alongside the sampling activity.
“The sampling box was placed in our reception and the samples didn’t last long! The feedback of the product was great, our members were very pleased, saying it was good quality moisturiser.”