Lancing Prep is an independent preparatory school in Worthing, West Sussex. They wanted to target local, affluent families to drive attendance at open days and admissions to their school.
What we did
They booked an annual holding at David Lloyd Worthing, allowing them to inform affluent parents in their catchment of open days, before extending to a second club to support sister schools Lancing College and Lancing Prep Hove.
“We’re very pleased with our campaign, which received multiple recalls at open days, it offers a good demographic fit for pupil recruitment. From this, we extended our coverage to help promote our 2 sister schools.” Caroline Bates, Lancing Prep