Lego wanted to promote their Disney Princess range among young girls and their parents in a fun environment during the Christmas school holidays.
What we did
Set up a campaign across 25 playhouse venues via a range of creative media formats. Lego ran a competition for the chance to win a Disney Princess castle with an entry box set up in reception along with leaflets showing details of how to enter and product information for parents.
Unsurprisingly the campaign went down brilliantly, the activity sheets were very popular and Lego received over 600 competition entries from the 25 venues.