Lego Playhouse advertising

The challenge

Lego wanted to promote their Disney Princess range among young girls and their parents in a fun environment during the Christmas school holidays.

What we did

Set up a campaign across 25 playhouse venues via a range of creative media formats. Lego ran a competition for the chance to win a Disney Princess castle with an entry box set up in reception along with leaflets showing details of how to enter and product information for parents.

The results

Unsurprisingly the campaign went down brilliantly, the activity sheets were very popular and Lego received over 600 competition entries from the 25 venues.