Lego Duplo wanted to engage & interact with young children in a fun, safe environment (where they had plenty of time to interact with the product), whilst at the same time communicating with parents.
What we did
Duplo focused activity on some of our key Playhouse sites, running a competition across the venues with activity sheets encouraging brand interaction. Lego also provided Duplo sample boxes to facilitate first hand engagement.
The competition offered kids a chance to win a Lego Duplo building set. Entrants filled out their details and placed their entry into a branded drop-box. Lego received over 1,000 entries, an engagement rate of over 3%.