Mattel – Bob the Builder Playhouse advertising

The challenge

To support the relaunch of Bob the Builder, Mattel wanted to reach children aged 2-5 and their parents in a fun environment.

What we did

Ran a 6-sheet campaign across playhouses nationally. The posters were situated in key areas in each centre to reach younger children and their parents.

The results

Mattel were pleased with the campaign, click here to see a video of vox pops from Gambado Chelsea.

Bob the builder 6 sheet in kid's play house

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