eOne wanted to drive viewings of the upcoming film ‘Peppa Pig: My First Cinema Experience’ in a young family environment.
What we did
As families flock to playhouses during the Easter holidays, they provided a perfect fit. D6 screens, 6-sheets and activity sheets provided complete centre coverage and engaged both parents and children with the story.
The campaign reached over 560,000 children and adults across the 2 week campaign.