PG Tips Health Club Ambient

The challenge

PG wanted to reach an affluent and health conscious audience to promote and drive trial of their green tea.

What we did

Green tea samples, with a 50p off coupon mechanic, were distributed to our health club network. Individual clubs used their social media platforms to draw further attention to the promotion.

The results

Over 500,000 green tea samples were trialled by their target audience and PG are repeating the campaign this year.