Red Bull wanted a fitness focused, city commuter audience to actively engage with Red Bull by taking part in their commuting challenge ‘The Million Mile Commute’ and be in with the chance to win some fantastic prizes.
What we did
Using D6 screens in our gym network, their full motion creative engaged with their target audience in a contextually relevant environment. driving them in-store to pick up a can of Red Bull and take part in the challenge.
The million mile target was smashed in a month, 2 months faster than last year, with over 12,000 city based commuters taking part in the challenge and engaging with the Red Bull brand in a fun and collaborative way.