Sakks is a luxury menswear store, selling designer label brands, who wanted to tap into our high earning member base and encourage them to visit the store.
What we did
Through our health club, Sakks were able to reach an image conscious audience likely to invest money in quality clothes. They regularly changed creative design to target people during busy shopping periods like Christmas.
“Our poster campaign is working well. The member base fits our target audience of high earning men who buy quality clothing. An annual campaign allows us to reflect the relevant sales period – which is really important for us.” Stewart Simpkin – Owner