The Scottish Cycling, Running and Outdoor Pursuits Show is an exhibition which attracts top brands. They wanted to promote the event to an active audience, with disposable income, who are interested in outdoor sports.
What we did
They utilised digital and 6-sheet panels in our Pure Gym and David Lloyd sites in close proximity to the exhibition venue in order to target an active and affluent audience who have been proven to participate in outdoor activities.
“It was really important to gain a lot of exposure to active people for our first exhibition. Advertising in gyms was a perfect way to do so and really helped raise local awareness of our event to relevant people.” Julia Girvan – Events Manager