Harper Collins wanted to promote ‘There’s a Snake In My School’, the latest book from bestselling children’s author David Walliams, in front of primary school students aged 7-11.
What we did
We distributed activity sheets across 250 primary schools nationally to be handed out to students aged 7-11. They featured a colouring sheet and competition to win £100 of book tokens to engage students with the story and characters.
Harper Collins received hundreds entries for the drawing competition.