Sony wanted gym members to consider the W-Series Walkman as a convenient and fun gym companion whilst working out, through live trials within the UK’s largest Health & fitness chain Fitness First.
What we did
A Walkman W-Series Headset display unit was placed in reception with ‘one to one’ PT product demos. This was supported by six sheets, mirror graphics, data capture postcards and a social media and Newsletter campaign featuring an exclusive competition.
Both Fitness First and Sony were thrilled with the success of the campaign. Targets were exceeded by 80% with well over 1800 trials taking place and many Gym go-ers buying the product as a direct result of the PT demos.