To promote Spatone’s liquid iron supplement among an active female audience targeting key areas in proximity to marathon and half-marathon events including London, Brighton, Manchester and Edinburgh.
What we did
Distributed 150,000 samples to our health clubs which were placed in or near the female changing rooms, encouraging women to use Spatone during their workout. This was supported by 6-sheets and D6¹s to improve brand awareness throughout the clubs.
The campaign reached a total of 800,000 members in 2 weeks and the samples were hugely popular. The feedback from our gym partners was very positive with many members commenting that they felt much less tired during a workout when using Spatone.