To raise awareness among health conscious young adults of the 300 calorie low fat options Subway offer as well as changing perceptions in general to Subway as a healthier brand.
What we did
Ran a national campaign across health clubs and leisure centres using both static 6-sheets and D6¹s. The creative featured well known Olympic champion Louis Smith endorsing Subway.
The campaign received 75% prompted and 59% unprompted recall with respondents significantly more knowledgeable about Subway¹s low fat options and much more likely to purchase a low-fat sub.