Warner wanted to reach a young audience to create a buzz around the DVD release of the highly anticipated superhero film – Suicide Squad and drive people to purchase the DVD in a nearby store.
What we did
Our dynamic shopping mall D6 screens were used and allowed multi-creative eye-catching artwork to capture shoppers attention and showcase the high profile characters and actors in the film.
The campaign reached 6.5m shoppers across 16 malls. The film went straight to the top spot of the UK DVD charts the week of its release!