Sure
The challenge
Sure wanted to promote their antibacterial odour fighting deodorant to active females in an environment where deodorant will be used.
What we did
Fitting perfectly into the gym environment, they utilised both D6 and TV screens across our Pure Gym network for complete club exposure, enabling them to run a full TV advert as well as full motion copy.
The results
Post campaign research showed that future purchase intention of the product rose by 6% from pre to post campaign.