Usborne Publishing

The challenge

Usborne Publishing wanted to promote the newest edition of the popular picture book series ‘That’s Not My Unicorn’, aimed at 2-4 year olds.

What we did

They utilised our eye catching D6 screens in playhouses to engage both parents and their children with the book.

The results

The book became Usborne’s first ever #1 with top spot in the UK pre-school book charts, prompting them to book another campaign burst.