Vita Coco wanted to tap into the New Year’s resolution buzz to surprise gym goers with a free sample, which has no added sugar, boosts electrolytes and helps rehydration offering a healthier alternative to other sports drinks.
What we did
We distributed samples in lockers across the country surprising gym goers with a post-workout pick me up. Coupons were included to drive future purchase and eye-catching creative on D6 screens raised awareness of the sampling.
32,450 bottles of Vita Coco were distributed across our gym network, reaching 1.4m people across the two week period and helping to boost sales of the product by 6%.