Vita Coco Playhouse advertising

The challenge

To sample Vita Coco¹s Kid¹s range to children and their parents during the Easter Holidays.

What we did

Vita Coco situated a display and sampling unit with brand reps in 40 venues. They sampled two flavours; Mango & Pineapple and Apple & Blackcurrant and gave 50p off coupons, with product information, to parents.

The results

The campaign went down really well, children and parents loved trying the samples and we received great feedback.

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