To sample Vita Coco¹s Kid¹s range to children and their parents during the Easter Holidays.
What we did
Vita Coco situated a display and sampling unit with brand reps in 40 venues. They sampled two flavours; Mango & Pineapple and Apple & Blackcurrant and gave 50p off coupons, with product information, to parents.
The campaign went down really well, children and parents loved trying the samples and we received great feedback.