Vodafone were looking for a partner to promote their Million Mile Challenge charity scheme. Aiming to raise the profile of the mygiving.com charity sponsorship programme.
What we did
Boomerang worked in partnership with DC Leisure. Promotional material was placed throughout the centres and staff were tasked with actively signing up people looking to raise money for charity to use the mygiving.com website.
The Million Mile challenge was a big success and generated in excess of 10,000 people looking to raise money for charity.