To promote and drive sales of Voltarol’s pain relief gel across an active audience.
What we did
For their first ever campaign in health clubs, Voltarol used high impact 6-sheets and D6’s to reach their audience in a highly relevant environment.
For the first time in their history, Voltarol saw an increase in sales in Q4. Their market share also increased by 3.69%. Subsequently to this, they have booked a further 2 health club campaigns.