To sample their new banana variant of cereal among young families and drive trial and sales of flavoured Weetabix.
What we did
Distributed 100,000 samples across 40 venues, via an interactive unit to engage children, as well as leaflets with a 50p off coupon and details of their competition to win a day at Go Ape for the family.
The campaign reached 150,000 children and 100,000 parents. Feedback was very positive, the campaign created a buzz with lots of children playing with the unit and trying the samples.