Penguin Random House wanted to build excitement around the popular ‘Where’s Spot’ lift the flap book amongst young children.
What we did
We positioned ‘Spot’ standees in playhouses to encourage parents to take a photo of their children with Spot. Activity sheets were also distributed to engage children with the story and act as a take home reminder.
The campaign ensured approximately 300,000 children saw and interacted with the Spot standee and activity sheets.