Q2 2019 sees OOH grow by 9.4%

OOH adspend defiant in pre-brexit uncertainty

Outsmart, the trade body for the Out of Home (OOH) industry, has announced that Out of Home revenue reported for the quarter April to June 2019 saw the total market grow by +9.4% year-on-year from £284 million in Q2 2018 to £310 million in Q2 2019.

The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.2%, a faster growth rate compared to previous quarters (Q1 2019 +11% and Q4 2018 +16%). Digital’s share of total Q2 revenue was 51%, a slight increase from 49% seen in Q1 2019 and in line with seasonal trends.

On a half-yearly basis, the market is up +8.2% on H1 2018 generating total revenues of £596m. Classic Out of Home saw growth of +2.7% in H1. New data from Route confirms Out of Home’s extraordinary reach: 98% weekly reach of all adults across Britain with Digital Out of Home reaching 68%, an increase of +36% in the last year.

Justin Cochrane, Chair of Outsmart, comments that:

“These fantastic results demonstrate advertisers trust Out of Home because of its reach, creativity, flexible planning, accountability and effectiveness.”

Mark Maitland, Head of Entertainment and Media at PwC, comments:

“This quarter’s growth is the fastest we have seen in the UK Out of Home sector in the last three years, and follows successive strong quarterly growth over the past 12 months.”

The news of a strong Q2 echoes the wealth of exciting campaigns we carried at Boomerang during April – June, with the likes of Sky, Nintendo, Pantenne and Spotify to name a few as advertisers took advantage of peak cinema and gym periods.

If you’d like to find out how OOH advertising can help your business, please get in touch today.

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