Q4 VUE Advertising

Q4 VUE Advertising

As one of the top 3 cinema operators in the UK, VUE represents over 24% of all UK admissions. Now is the time for VUE advertising. Q4 is looking to be another spectacular season for cinema with the latest figures from Pearl & Dean showing the likes of Frozen 2 estimated to take £45 million with the trailer being the most viewed animation trailer of all time, with a record-breaking 116.4 million views in 24 hours. Star Wars The Rise of Skywalker is another huge blockbuster coming out in Q4, expecting £70million and with its first 24 hours online, the trailer for Star Wars: The Rise of Skywalker teaser trailer scored more views than for The Force Awakens & The Last Jedi, a good indication that this film is looking to be sold out in the cinemas!

In addition to these box office figures a recent study of 16-34-year old’s discovered that 35% rank cinema advertising as the most trustworthy form of advertising which leads to 30% of the this age group feeling more positively towards a brand being advertised in Cinema (DCM). See just how powerful our in foyer advertising is in the video below.

We at Boomerang are now offering advertisers this unique media opportunity to tap into the cinema experience and position your brand alongside the big screen with 779 digital screens across 56 cinemas, offering your brand massive stand-out and opportunity to see with an average of 14 screens per cinema. You can download our cinema media pack here 

Our media opportunity showcases eye-catching digital screens are positioned in high footfall areas, providing unmissable, maximum exposure for your brand alongside film trailers. View just how impactful our media is here or to find out how it can benefit you, get in touch with us today.

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