The best of 2017…
As another year begins we wanted to share some of our stand-out campaigns from the last 12 months.
2017 was an exciting year for us at Boomerang. April saw the launch of our D6 screens across our playhouse network, seeing some great launch advertisers including eOne, 20th Century Fox and Calpol.
Our health club digital 6-sheet network has also seen significant growth with new screens installed in Soho Gyms and continuous expansion in the UK’s fastest growing chain – Pure Gym.
In malls we saw lots of chart topping success for the likes of Eminem, Boss Baby, Taylor Swift, Sam Smith, David Walliams and many more!
Our school media has had a very busy and successful year with advertisers using bespoke media solutions to reach children and students including chapter samplers, postcards, badges, bookmarks, activity sheets and posters.
We’re really looking forward to getting stuck in to more fantastic campaigns in 2018. We pride ourselves on our ability to create bespoke and unique campaigns so please get in touch to see how we can help you reach your target audience!
Take a look at some of our stand out campaigns from 2017…
Just for Men – Control GX
Just for Men wanted to promote the launch of their new Control GX product by reaching men in a personal and contextually relevant way. We came up with the idea of using mirror vinyls in both the weights and shower areas to reach men at a time when they are thinking about their appearance. Post-campaign research was undertaken, showing the campaign was highly successful with some of the best results we have seen! Spontaneous brand awareness increased by 360% with spontaneous ad awareness rising by 475% and future consideration to purchase by 43%.
Sure – Antibacterial, odour protection deodorant
Sure ran multiple bursts throughout spring and summer to promote their antibacterial, odour protection deodorant. Post-campaign research showed a 22% increase in product awareness, 12% increase in spontaneous brand awareness and 6% in future purchase consideration. Given the brand’s stature in the marketplace, these results were really positive.
Vita Coco wanted to surprise gym goers with a free sample of their coconut water. In a media first, we distributed samples in lockers across the country, surprising gym goers with a post workout pick-me-up, complete with a coupon to drive sales. The campaign reached 1.4 million people and helped boost monthly sales of the product by 6%.
To drive ticket sales of their fitness expo in Birmingham, Bodypower used D6 screens across gyms in their catchment area for the second year running. The event saw an uplift in admissions of 5% year on year resulting in an increase of over £100,000 in ticket sales.
HMV pack – number 1’s
It’s been a chart topping few months for Boomerang, with lots of our advertisers hitting the number 1 spot in the album charts including Eminem, Taylor Swift, Sam Smith, The Killers and Michael Ball and Alfie Boe. Our HMV pack in shopping malls allowed them to reach CD buyers and drive them to store during the busiest retail times of year.
Ribena – Mini’s
To get the new Ribena Minis children’s drink into the hands of parents with young children, we distributed 500,000 bottles (125,000 litres of Ribena!) across 20 playhouse sites. The bottles were given out by staff to parents on exit as a take home gift, ensuring trial of the product. We received great feedback from our play centres:
“The samples have been a massive hit with our customers. They really like the taste and love receiving a free sample. As we are giving them out on the way out, it creates a real ‘feel good’ factor. We will have run out by the end of tomorrow as we have been so busy and would appreciate any more samples if there are any!” – Rascals Play
School media – publishing campaigns
Schools have seen some brilliant campaigns over the year, especially from publishers including Hachette, Bonnier, Harper Collins, Penguin, Bloomsbury, Macmillan and many more! School media allowed them to get their titles directly into the hands of children and students through engaging media formats which also acted as a take home reminder.
“Year 6 pupils were excited and engaged when looking through the extracts. They found the quality and pocket-size of the booklet appealing. Many children, including some vulnerable readers, were inspired to read the book upon release. Many children plan to purchase a copy.” – Mellor Community Primary School